When I read this, I was blown away…
98% of people will fail their weight loss goals.
I thought, ‘How Can This Be?’.
As I read further into the article, it gave all kinds of reasons why people fail. The more I read, the more I got pissed off. It said things like:
- You’re eating the wrong things
- You’re doing the wrong exercises
- You’re doing too much
- You’re not doing enough
- Blah blah blah
You know, you’ve heard them all before.
How can an industry sit back and watch 98% of people fail?
The more I thought about it, the more I realised… it’s not people failing… it’s an industry that is failing the people. My light bulb moment…
You did NOT fail your weight loss plan – the weight loss plan FAILED you!
I want you to read that again and let it sink in.
Most fitness and weight loss products prey on human desires to be leaner, fitter, healthier, etc…, but they don’t do a damn thing. And even worse, those in the industry know this
But none of them address the main issue. You have never been taught how to take care of your body. You are given this remarkable opportunity to live in a miraculous body. Sadly, you probably know more about how your car works or how your phone functions than you do about how to take care of the one thing you can’t live without (cliched, I know right).
We are bombarded with ads wanting us to be better, look slimmer, more toned, less wrinkley, more energetic, and more and more. It’s almost like they don’t think we are good enough. When, in fact, you are magnificent just the way you are. Sure, there is nothing wrong with wanting to be better, but make it your choice, don’t let someone else make you feel less than you are. If you make changes for yourself, you are way more likely to succeed. When you make the changes for someone else, you’re setting yourself up for disappointment, and that is no way to live your life.
If a change is on the cards for you, you need a program that fits in with your lifestyle, not the other way around. Since 1997, I have been helping busy people do just that… create a custom plan that works for you and your lifestyle. Our clients have a 93% success rate, that we are very proud of, and we’re striving to be better.
